Owen Hancock

I’m a B2B SaaS marketing leader specialising in building and scaling EMEA marketing functions. My focus is on turning marketing into a reliable source of pipeline and revenue, across demand generation, product marketing and regional go-to-market. I’ve spent the past decade working across complex, multi-market environments, launching and scaling marketing in regions including DACH, France, Italy and the Nordics. My approach is straightforward: ➤ Align marketing closely with sales and revenue goals ➤ Build integrated programmes rather than disconnected campaigns ➤ Focus on channels where trust already exists, particularly partnerships and creators I’m particularly interested in how marketing is shifting toward more partner-led, performance-driven models, and how those scale across regions like EMEA.