Patricia Yates

Patricia became CEO of VisitBritain/VisitEngland in 2022, having been Director of Strategy & Communications since 2005. Responsible for the day-to-day running of VisitBritain/VisitEngland and its global network of offices, Patricia is focused on building partnerships to grow the value of tourism across Britain and supporting and developing tourism businesses. Patricia works to ensure that tourism is high on the political and economic agenda. Patricia is also the Accounting Officer for the organisation. Starting her career as a journalist working on research and technical publications, Patricia moved to edit Holiday Which? where she led on all of its research, campaigning and public affairs work in tourism, travel and transport. She launched and edited the Which? Guide to Hotels for many years.