Paul Ridge

Paul Ridge is Director of Financial Services Solutions Sales at SAS, helping leading banks, insurers, and financial services organisations harness analytics, AI, and decision intelligence to improve performance, resilience, and customer outcomes. He leads teams focused on delivering solutions across risk management, fraud detection, financial crime prevention, customer intelligence, and enterprise AI strategy. With extensive experience working alongside banking executives, risk leaders, fraud teams, and digital transformation programmes, Paul brings a practical perspective on how organisations can move beyond AI experimentation and deploy AI responsibly at scale. His work focuses on the intersection of AI innovation, risk governance, operational decision-making, and customer experience, helping institutions balance growth, trust, and regulatory expectations. A frequent industry speaker, Paul is particularly interested in how AI, advanced analytics, and intelligent decisioning can be ap