Paula Higgins

As Head of Swift, she leads the operation, development, and future strategy of the smart ticketing solution for the West Midlands including the management and delivery of several commercial and concessionary fare schemes, the retail proposition, and customer experience. Backed by two decades of experience in public transport ticketing her passion is delivering seamless, customer-first solutions with a commitment to creating systems that work for passengers and improve the way people use and interact with public transport.