Pedro Pina

Pedro Pina is a 30-year veteran of the tech and consumer industries. Currently serving as Vice President at YouTube, Pedro oversees the platform's business and creator ecosystem across the entire EMEA region. In this role, he leads YouTube’s relationships with a vast and diverse network, ranging from nascent digital creators to the world’s largest broadcasters and Film/TV studios. Prior to his leadership at YouTube, Pedro spent over a decade at Google as a Global Client Partner. There, he drove deep engagement with Europe’s biggest global giants in advertising, including Unilever, L’Oreal, Nestlé, LVMH, VW, and BMW. His career before Google includes leadership roles at McCann Worldgroup, France Telecom, Yum, PepsiCo, and P&G, with professional chapters in the US, Brazil, Spain, and his native Portugal. Pedro is a celebrated champion for inclusion and was recently appointed by the British Prime Minister to the Board of the Victoria & Albert Museum in London as a Trustee. His adv