Penelope Allard

Penny Allard is Director of Wild Bookkeeping Ltd and a sustainability advocate. Working with ambitious business owners looking to scale, she believes AI is unavoidable for competitiveness but is concerned about its environmental impact. A finalist in the Accounting Excellence ESG Award, she helped found Waterwatch UK, holding Anglian Water to account on pollution and regulation. Her work highlights water and energy use, especially as AI data centres expand. Penelope is a three-time LUCA Award winner, two-time AE Awards finalist, and winner of the global Karbon ESG Award 2026.