Perrine Masset

Perrine Masset is a Partner at Deloitte UK and leads Deloitte Digital UK's award-winning Brand & Marketing transformation offering. With more than 19 years of experience across brand, technology, agency and consulting, she helps organisations transform how they build brands, engage customers and deliver commercial value. Working with business leaders, Perrine redesigns operating models, modernises marketing and commercial capabilities, and unlocks AI and data to deepen customer relationships. Her experience across retail, consumer goods and life sciences enables her to connect strategic ambition with practical, creative execution, bringing together the "head and heart" of marketing.