Pete Evia-Rhodes

Pete Evia-Rhodes is a customer engagement and retention leader with 20 years’ experience helping global brands and scale-ups attract, engage, retain customers and talent. His career spans CRM, lifecycle marketing, loyalty, digital innovation and award-winning AI-powered personalisation, including work with BT, The Times and Workspace. As an Accredited ADHD Coach, Pete is equally passionate about building inclusive working environments where different thinkers can thrive. He combines technology, data and creativity to turn complex challenges into practical strategies that deliver measurable growth, stronger loyalty and better experiences for customers and colleagues.