Peter Bollons

Peter Bollons is Head of eCommerce & Growth at Slick Gorilla, the men's grooming brand sold in over 60 countries. He runs the entire eCommerce operation, spanning Shopify, Amazon and TikTok Shop, along with digital marketing and eCommerce operations, with a team of just one. His experience spans the full range of eCommerce and digital marketing, from SEO and PPC to web development, commercials and operations, across categories as varied as lingerie, adult toys, rubber ducks and luxury furniture. As Head of eCommerce at Rubber Road, he took the D2C channel from £286k a year to £6m, and brought TUBBZ to market, a brand that has gone on to sell over 9million units worldwide. At Slick Gorilla he's helped the brand become the number one bestseller across three categories on Amazon UK, and taken direct-to-consumer revenue from a -12% decline to 70% YoY growth. He's also overhauled digital marketing strategy across Meta, Google and TikTok, introduced tiered and subscription models that dr