Philippa Wagner

Philippa Wagner is the founder of PeoplePlacesSpaces, a strategy studio helping hospitality brands design for the guest they haven't met yet. Her edge is combining futures-thinking with a genuine operational understanding of how hospitality actually works, so the ideas she brings are grounded in reality, not just theory. It's thinking she brings to stages at industry events worldwide as well as to client work. That grounding shaped MM:NT, the award-winning live hospitality lab she led as creative lead for TFE Hotels, and it's why FutureGuest, her bi-annual research tracking how guest identity and behaviour are reshaping hospitality, has become one of the industry's most closely read pieces of research, shaped by guests and industry leaders alike. She's worked with some of the most interesting names in independent and lifestyle hospitality, including Ennismore, Locke, Gleneagles, StayCity Group and TFE Hotels, turning foresight and insight into brand strategy, guest experience and produ