Phillipa Harrison

Phillipa Harrison is a transformative leader in global tourism, bringing decades of expertise to her role as Chief Executive Officer of Ras Al Khaimah Tourism Development Authority (RAKTDA). She joined RAKTDA during a period of strong momentum, tasked with steering the Emirate’s bold ambitions. Her role is focused on accelerating progress and ensuring sustainable growth that delivers long-term value for the region and its people. With decades of experience across global tourism markets and a proven track record of driving strategic growth, developing world-class marketing campaigns, and forging high-impact international partnerships, she is now shaping the next chapter of Ras Al Khaimah’s innovative tourism strategy. Prior to her current role, Phillipa served as Managing Director of Tourism Australia, where she guided the organisation through a period of significant growth and transformation while expanding the destination’s appeal across key markets. Her tenure placed renewed emphasis