Piyush Jain

Piyush Jain is the Founder and CEO of Loop Subscriptions, a Shopify-native subscription management platform built to help DTC brands grow recurring revenue, reduce churn, and increase LTV. Under his leadership, Loop has become one of the fastest-scaling subscription platforms in the Shopify ecosystem, supporting a global community of DTC brands including MaryRuth's, OSEA Malibu, Four Sigmatic, and Beam, and processing more than $4 billion in subscription revenue to date. Piyush co-founded Loop in 2021 alongside Vivek Agarwal, guided by a simple conviction: software is increasingly a commodity, and over a long enough horizon, the best product wins. That belief shaped Loop into a product-first, merchant-obsessed company. The business scaled past its first million in ARR before making a single sales hire, growing largely through merchant referrals and word of mouth — and to this day, the majority of the team is organised around merchant experience. Piyush and Vivek also deliberately boots