B2DB — Who said what, where, and when

Rabia Abro

Area Head of New Categories - Heating Products, Modern Oral and Vape, Apmea West, BAT

Rabia Abro is listed as Area Head of New Categories - Heating Products, Modern Oral and Vape, Apmea West, BAT. Rabia spoke at World Vape Show 2026 in November 2026 (speaker, “Panel discussion: Driving change - accelerating harm reduction in the Middle East”). Speaks mainly at Consumer Goods and Retail events.

Compiled from published conference agendas; not yet confirmed by Rabia. Is this you? Claim this profile.

About

Rabia Abro is Area Head of New Categories for APMEA West at British American Tobacco, leading strategy, portfolio development, and commercial growth across multiple markets in the Middle East, Central Asia, and Africa. With nearly 15 years of experience in consumer goods and nicotine categories, she has played a key role in shaping next-generation nicotine product strategies, driving category adoption, and accelerating the transition towards reduced-risk alternatives. Rabia is responsible for advancing the growth of modern oral nicotine and heated products across a diverse portfolio of markets. With deep expertise in consumer insights, brand strategy, innovation, and category transformation, she is passionate about shaping the future of nicotine through responsible commercialization, consumer-centric solutions, and sustainable business growth.

Sessions at 1 conference

World Vape Show 2026 10 November 2026 – 12 November 2026

Spoke alongside

People who have shared a session with Rabia at events on B2DB.