Rachael Holtzberg

Most people talk about AI and digital transformation at a conceptual level. Rachael Holtzberg operates where strategy meets execution.With a career spanning private equity, consulting, and enterprise technology, she brings a rare ability to translate investment ambition into measurable outcomes. From leading digital value creation across portfolio companies at TDR Capital to building AI-driven propositions at PwC, she has worked directly with operating partners, CFOs, and management teams to turn technology into EBITDA growth.At Unframe, where she leads strategic enterprise relationships, that means working at the intersection of client challenges, product capability, and real-world delivery. She deconstructs complex problems and rebuilds them with AI—grounded in what actually works, not what sounds good in theory.She brings an insider’s perspective on how organisations really adopt AI: where it drives value, where it fails, and what it takes to make it stick.