Raoul Lake

Software and services executive experienced in building markets in large and small business environments. Broad skills base spans management, sales, marketing and professional services. Operating experience in Australia/New Zealand, Asia Pacific and the United States, combining leadership, strategy and execution to drive results for vendors and customers. The Ativa business was set up 10 years ago to help clients break through the barriers and complexity of CRM systems and related process automation so they can be more efficient internally and connect more effectively with their customers.