Rebecca Vickery

Rebecca Vickery is a senior data and AI leader with over 20 years of experience transforming data into measurable business value. As Senior Leader of Marketing Data & Effectiveness at EDF UK, she leads teams delivering analytics, machine learning and AI solutions that enhance customer experience, improve operational efficiency and support the UK's transition to a low-carbon future. Her expertise spans data science, AI, machine learning, MLOps, cloud platforms and data strategy. She has delivered initiatives across customer engagement, financial vulnerability identification, energy flexibility programmes, marketing optimisation and large-scale AI deployment, with a strong focus on turning technical innovation into real-world outcomes. Rebecca is a recognised voice in the data community, having authored more than 100 technical articles and built an audience of over 20,000 data professionals. She regularly speaks at industry conferences, including Snowflake Summit and AWS Summit Londo