Reza Moaiandin

Your next customer may never visit your website. Gen Z plans trips with AI assistants and TikTok, and books whoever the algorithm surfaces. Reza Moaiandin has worked on that problem since writing his thesis on AI in 2011. As co-founder of the Queen’s Award-winning SALT.agency, he helps airlines, OTAs and tour operators become irresistible to machines and unmissable to people. He has advised Expedia, Cloudflare and GitLab, and been featured in WIRED. Here, he’ll show what the algorithms read on your site and socials, and what to change so the next generation finds you.