Rick Bauer

Rick Bauer is the Global Director of Sitecore Customer Strategy at Americaneagle.com, where he leads enterprise client strategy, platform modernization, and digital transformation across the agency's global Sitecore practice. With deep experience across enterprise content, personalization, and digital experience platforms, Rick helps brands evolve their digital ecosystems to drive engagement, loyalty, and measurable business outcomes. He's a frequent speaker on topics like AI in marketing, omnichannel personalization, and the future of content strategy. He brings a pragmatic, insight-led approach to every conversation.