Rick McClanahan

Rick McClanahan is the Founder and Chief Executive Officer of the National Association of Certified Financial Fiduciaries (NACFF) and the creator of the Certified Financial Fiduciary® (CF2) designation, one of the few financial services certifications accredited by the ANSI National Accreditation Board (ANAB). A nationally recognized advocate for higher fiduciary standards, he has dedicated his career to advancing ethics, transparency, and consumer protection within the financial services profession. Through NACFF, he has helped educate and certify financial professionals across the country who are committed to putting their clients' best interests first. Mr. McClanahan is a frequent speaker on fiduciary responsibility, ethical leadership, and elevating professional standards throughout the financial services industry.