B2DB — Who said what, where, and when

Ricki Lawal

Digital Marketing Director - Integrated Marketing for Optimizely's AI Platform, Optimizely

Ricki Lawal is an AI-native London-based marketing leader with deep expertise in launching and scaling AI-first products for enterprises. At Optimizely, she leads go-to-market campaigns for Opal AI—positioning Opal as the agentic orchestration platform for marketers. Ricki thrives in fast-moving, mission-led environments and is driven by curiosity, clarity, and impact.

Events Ricki Lawal has spoken at