Rita Jusztina Varga

Rita Jusztina Varga is a travel technology leader, entrepreneur, and advocate for diversity, equity, and inclusion. As CEO of RaizUp and Stryyde, she connects people, purpose, and technology to help build more diverse, future-ready teams across the global travel and hospitality industry. With 20+ years of experience across leading travel technology companies including D-EDGE, Infor, and Availpro, Rita combines deep industry expertise with a passion for challenging the status quo. She is a certified Intercultural Trainer, J.E.D.I. champion, business expansion consultant, and founding team member of HERA by Hotel ResBot. A global travel & hospitality influencer and mother of three, Rita speaks seven languages and brings a truly international perspective to conversations around technology, talent, inclusion, and the future of hospitality.