Rob Watson

Rob Watson is a Principal Advisor in Digital Commerce Strategy at Columbus, working with enterprise clients across both B2B and B2C. He brings over 20 years of ecommerce leadership, having held senior roles at The Fragrance Shop, Hotter Shoes, Bensons for Beds and American Golf. Rob specialises in turning customer insight into commercial clarity, helping organisations decide what to do first and what to leave alone. He's known for pairing customer-centred design with operational pragmatism, connecting a board-level ambition to the delivery work that makes it real. He applies a value lens to change so businesses deliver in increments and see a return along the way, while every increment builds towards a North Star vision that's often a long way from where they are today.