Rosa Pagani

Rosa is Co-Founder of EffortX, a blockchain-based platform exploring how effort, participation and giving can be transformed into measurable, transparent impact. Through EffortX, she is focused on making blockchain useful to people who may never consider themselves crypto users, particularly across charitable giving, community participation and impact-driven initiatives. Her background spans traditional financial services, cryptocurrency, fintech, business development and entrepreneurship. She brings a commercial and user-focused perspective to conversations about adoption, with a strong interest in what needs to change for blockchain to reach people outside the existing crypto ecosystem. Rosa Pagani is also CEO and Director of WhiteBIT Australia, where she leads the company’s local strategy, regulatory engagement and growth across digital assets, payments and financial infrastructure. Her work focuses on building practical, compliant pathways for broader adoption of blockchain technol