Roy Lu

Roy Lu, General Manager, Linmon International Responsible for global content distribution and international operations, including full-cycle development, production, and distribution of Chinese and local-language long-form series and vertical short dramas across international markets. Prior to Linmon, Roy served as Senior Director, Greater China at WME Asia (William Morris Endeavor), overseeing talent representation, sports management, and entertainment marketing across the U.S., Europe, and China. He worked out of WME’s Beverly Hills and Shanghai offices. He also held a role at Lagardere Unlimited’s Sports Division, focusing on athlete representation for the U.S. and China markets. His earlier career, includes TV news production and feature program production for NBC, CNBC, KSCI-TV (U.S.) and Channel 4 (U.K.). He is a recipient of the U.S. National New Media Award.