Rui Pedro Silva
Global SVP of DTC Consumer Experience, PUMA Group
Rui Pedro Silva is listed as Global SVP of DTC Consumer Experience, PUMA Group. Rui spoke at Web Summit 2026 in November 2026 (speaker, “Heritage in motion: How digital is redefining the sports brand experience”). Rui is scheduled to speak at NRF 2027: Retail's Big Show on 12 January 2027. Speaks mainly at Consumer Goods and Retail events.
Compiled from published conference agendas; not yet confirmed by Rui. Is this you? Claim this profile.
- Sector: Consumer Goods and Retail
About
Rui Pedro leads the company’s global digital consumer experience and has spent more than 20 years driving digital transformation and consumer-focused innovation across brands including PUMA, adidas, and Maersk.
Upcoming
NRF 2027: Retail's Big Show 10 January 2027 – 12 January 2027
- What it takes for stores to win: Driving digital intelligence and in-store magic Speaker · 12 January 2027
Sessions at 1 conference
Web Summit 2026 9 November 2026 – 12 November 2026
- Heritage in motion: How digital is redefining the sports brand experience Speaker · 12 November 2026
Spoke alongside
People who have shared a session with Rui at events on B2DB.
- Adar Danait Head of Consumer Engineering and AI · 7-Eleven 1 shared session
- Mark Martynus Senior Vice President - Consumer Technology & Digital Product · Ulta Beauty 1 shared session
- Mayank Ranjan SVP & Regional Head - Consumer, Retail & Logistics · Infosys 1 shared session