Russell Frayne

Russell is an experienced accountancy leader with nearly 20 years of industry experience, including almost a decade working within private equity-backed firms. He specialises in helping accountancy practices accelerate growth through digital transformation, operational excellence, and scalable technology solutions. With a strong track record of driving digital adoption and optimising end-to-end business processes, Russell is known for bridging the gap between traditional accountancy and modern technology. He works closely with firms to design practical, scalable systems that streamline operations, improve efficiency, and support sustainable growth. Passionate about the future of the profession, Russell helps accountancy firms embrace new ways of working with confidence, enabling them to unlock the full value of technology while maintaining a strong client-centric focus. As a speaker, he brings a pragmatic perspective on transformation, sharing real-world insights on how firms can succe