Samantha Crawley

Samantha is an award-winning UK social-care leader and CEO of EQ Care Group, recognised for building heart-centred, emotionally intelligent and digitally enabled care organisations. Named in the Social Care Top 30 and Health Investor Power Lists, Samantha blends quality-led practice, commercial acumen and innovation to deliver exceptional outcomes for people who live and work in her services. Over the past three years, she has designed, commissioned, and opened multiple new care homes, achieving rapid ethical occupancy growth and outstanding regulatory outcomes. Most recently, EQ Care Group has secured two first CQC inspections rated Overall Outstanding, alongside a third first inspection rated Overall Good with Outstanding in Well-led – a reflection of the organisation’s strong culture, governance, and leadership ethos. Samantha has extensive experience as Nominated Individual, successfully supporting homes from Requires Improvement to Good and beyond. She is deeply passionate about d