B2DB — Who said what, where, and when

Sandra Murtagh

CEO, Calero Consultancy

Sandra is an Enterprise transformation executive operating at the intersection of AI, workforce strategy, and commercial performance. With over 35 years’ experience spanning sales leadership, commercial strategy, and large-scale learning transformation, she brings deep expertise in connecting workforce capability to measurable business outcomes. During her 30-year career at Dell Technologies, Sandra led global capability transformation across sales and corporate services, supporting tens of thousands of employees and partners through major shifts in digital learning, workforce readiness, AI-enabled coaching, and performance systems. Her work has delivered significant commercial impact, including more than $1.5bn in revenue contribution, increased seller productivity, and global recognition for learning innovation, measurement, and sales training excellence. EXPERTESE

Events Sandra Murtagh has spoken at