Sanj Badhan

I help build and manage Marketing, CRM & customer experience programmes, with a focus on both hard commercial and soft customer engagement metrics. Using data and an understanding of growth levers I love to innovate & identify commercially sound customer centric propositions that work for customers, businesses and internal teams. Areas of impact: strategic development & planning | customer marketing & communications (CRM/loyalty) | growth marketing | proposition development | commercial management | marketing automation | data & segmentation.