B2DB — Who said what, where, and when

Sara Chapman

Executive Experience Strategy Director, adam&eveDDB

Sara is a leader in strategic innovation, working at the intersection of AI, data and organisational change. She is known for helping organisations move from uncertainty to direction; aligning strategy, capabillity and culture to turn emerging technology into new capabilities that drive commercial value. Sara believes technological adoption should be people-led. Her approach centres on a simple idea: change only happens when learning is at the heart of workplace culture and when teams feel empowered to understand, experiment and learn.

Events Sara Chapman has spoken at