Sarah Kyu-Young Pae

Sarah Kyu-Young PAE is Founder & CEO of SCENTBY, Asia Representative of the Grasse Institute of Perfumery (GIP), and a fragrance consultant with over a decade of experience across South Korea, China, and France. Specializing in fragrance development, sensory branding, and Asian fragrance markets, she works with emerging and established brands while connecting Asia with the global perfume industry. She represents Korea and Asia across international fragrance exhibitions and industry platforms, bringing a cross-market perspective on the evolving niche and artistic perfumery landscape in Asia.