Scott Logie

Engaging, innovative and creative thinker; passionate about helping businesses build growth strategies to drive increased loyalty and value. My main aim in business is to help build and then unlock the potential in a customer base. I love to spend my time with businesses looking at what they can achieve if they understand their customers better and use that understanding to create long term relationships. I’m a highly experienced data based marketer, with a background in finance but I have spent lots of time with charities, automotive, FMCG, government, on-line gaming and retail. With a grounding in data, a degree in statistics and over 20 years of working across a range of businesses, both inside and working with suppliers, I can understand the challenges any business has in growing and building long-term value and can then contribute to achieving this goal. As a current board member and ex-Chair of the Direct Marketing Association, I get a unique perspective on industry developments