B2DB — Who said what, where, and when

Sergio Veloz

A&R Manager, Cheerful Music

Dynamic and data-driven A&R professional with a proven record of signing over 300 artists and producers across international markets. Experienced in catalogue acquisition, deal structuring, artist development, and end-to-end release strategies. Skilled in cross-cultural collaboration, with deep understanding of both Western and Eastern music ecosystems. Brings a sharp business mindset, creative vision, and hands-on expertise in music

Events Sergio Veloz has spoken at