Shani Higgs

Session Title How We Grew Without Spending Session Description PerfectTed scaled to 35,000 stores across 50 countries with virtually no paid marketing budget. In this talk, Shani breaks down exactly how they did it, from scrappy distribution moves to a content strategy that generates millions of views for free. Packed with honest lessons and actionable takeaways, this is a masterclass in building a brand that grows through creativity, community, and compounding bets rather than cash. About Shani Higgs Shani is the Head of Sales at PerfectTed, Europe's leading matcha brand. As employee #1 at PerfectTed, Shani has led sales across major retailers and international markets, helping scale the brand and bring matcha into the mainstream - making PerfectTed the UK's fastest-growing, founder-led brand and fastest-growing retail brand.