Shaun McCran

Shaun McCran is Head of Product Marketing for Adobe Commerce across EMEA, where he helps some of the world's leading brands transform how they engage customers and drive growth through digital commerce. With more than 20 years' experience spanning product marketing, solution architecture and customer experience, Shaun combines deep technical expertise with a passion for translating emerging technology into practical business outcomes. At Adobe, Shaun leads the go-to-market strategy for Adobe Commerce, working closely with customers, partners and industry leaders to shape the future of enterprise commerce. A regular speaker at Adobe Summit, Meet Magento and leading commerce events, he is known for delivering insightful, engaging sessions on AI, experience-led commerce, composable architectures and the trends redefining digital commerce.