Shawn Sullivan

A dynamic sports business professional known for creating and innovating with a knack for relationship-building, Shawn K. Sullivan has helped cultivate successful environments in the college sports arena, endurance sports event space and in his own voice and consulting work for more than two decades. On October 15, 2025, he was named Running USA’s sixth Executive Director and oversees the organization’s day-to-day operations, member services, research and education initiatives, strategic partnerships, and Running USA’s flagship events, including the annual Running USA Industry Conference presented by haku. His priorities include expanding member value, strengthening data and research resources, and advancing professional development and industry collaboration year-round. Before making the move to Running USA, he served as the Horizon League’s Associate Commissioner for Branding, Messaging and Strategic Initiatives since November of 2023. In that role, he spearheaded the League’s enhanc