Shelby Fuller

Shelby is a skilled machine knitter with over a decade of hands-on experience, creating collections and developing designs for her successful knitwear business. Over the past 10 years, Shelby has experienced a great deal of success. She’s participated in major trade shows like Pure London and was honored two years in a row as Best Emerging Designer. Her dedication and talent have earned her recognition, with her pieces worn during fashion week, in music videos, and at high-profile events. Among all these achievements, one of the most meaningful came when she was scouted by Ravensbourne University in Greenwich—one of the UK’s leading design institutions—to teach machine knitting to the next generation. For Shelby, no accolade compares to the joy of working with young creatives, developing lesson plans, and watching their ideas come to life. This year, Shelby has taken her business in a new direction. Instead of focusing on made-to-order clothing, her brand now centers around selling kni