Shola West

West is a Forbes 30 Under 30 creative entrepreneur, media strategist and content creator working at the intersection of media, culture and the creator economy. Having entered the industry at 18 through an apprenticeship rather than university, West has built a career spanning media, brand partnerships and creative entrepreneurship. From leading brand strategy at Complex UK to collaborating with global organisations including Sony Music, Paramount, Netflix and LinkedIn, she has developed a reputation for connecting companies with the next generation of talent and audiences. Today, West works across content creation, personal branding and live experiences, exploring how individuals and businesses can build their profiles, cultivate communities and open up opportunities beyond traditional media. A LinkedIn Top Voice and TEDx speaker, she champions a future in which influence is measured not simply by reach but by trust, cultural relevance and real-world impact.