Sia Mabadi

Sia Mabadi is a GTM leader at Profound, where he works with brands and marketing teams navigating the rapidly evolving world of AI and search. He brings more than a decade of experience across technology, sales and customer engagement, including five years at Braze, where he progressed into sales leadership. Siavosh is passionate about the intersection of technology, marketing and customer experience, and brings a practical, commercially focused perspective on how organisations can adapt as AI reshapes the way consumers discover and engage with brands.