Sienna Parulis-Cook

Over the past 12 years Sienna has built her expertise in the Chinese outbound tourism market. In her work for Dragon Trail International, she writes about China’s travel trends and marketing landscape; manages Dragon Trail’s monthly webinars and market intelligence reports; and contributes to research including consumer and trade reports. She is co-author of the book, China, the Future of Travel, author of Dragon Trail’s white papers on Chinese tourism to the Middle East and North Africa, and lead author of the 2026 Luxury Travel Trends in China white paper.