Sim Edwards

With nearly two decades in hospitality and drinks marketing, Sim is the Business Development Director at global creative agency Sweet&Chilli. A seasoned leader in brand strategy, marketing and advocacy, she brings a global perspective to building meaningful, impactful brands. A working mother of two, Sim is a passionate voice for parents in the workplace, championing balance, wellbeing and inclusive leadership while continuing to drive innovation and excellence within the drinks industry. This year, she was a key member in launching Celebrate Mothers, a fresh initiative raising awareness around the realities of parenthood in hospitality, and creating a community to support mothers and implement change.