Simon Gray

Simon Gray is an entrepreneur, founder, CEO and investor who has spent more than 25 years building challenger brands and helping ambitious businesses grow. Having founded Boost Drinks, and now Fizz With Purpose, the business behind IT'S GIVING, a disrupter in the better-for-you-drinks market, Simon combines commercial instinct with a deeply human approach to leadership. He believes that sustainable growth comes from creating businesses where people, culture and performance work hand in hand, and he’s built a reputation for developing high-performing teams, strong partnerships and brands that genuinely stand out. Simon shares practical, experience-led insights on entrepreneurship, challenger thinking, leadership and building cultures where people can do their best work. His style is thoughtful, authentic and refreshingly free of business jargon, drawing on decades of real-world successes, setbacks and lessons learned. Born and bred in Leeds, Simon is a proud Yorkshireman, lifelong Leeds