Siobhán Maroney

Siobhán is the Creative Director and Co-Founder of They Are Creative, a studio specialising in surreal commercial content. The studio has created advertorials for major global brands, with everything built entirely from concept through to final frame in-house. She's spent years pushing what's possible when human taste sits at the centre of the process. For her, AI is a tool for reaching further than she could before. It will never be a substitute for creative judgement. Alongside her studio work, she's on a mission to get more women shaping the AI conversation in the creative industry, not just watching it happen. She does this through workshops, talks and educational content that turn curiosity into confidence.