Skip Fidura

Skip Fidura is a consumer centric digital marketer with over 20 years' experience on the client, agency and provider sides. Working for Dotdigital, OgilvyOne and Acxiom Digital, he has helped B2B and B2C brands like BT, Fred Perry, Paul Smith, DHL and Copa Airlines have real conversations with each customer across all digital channels. Skip has also been an Executive Director at the dotDigital Group plc and a Non-executive Director of the UK DMA. As Chair of the Responsible Marketing Committee he shaped the discussion and defined best practice around the responsible use of data and marketing channels. He currently works with a number of companies as a Fractional CMO, Non-Exec Director and Board Advisor helping them to protect and monetise their data assets.