Sophie Bughin

With over 20 years of experience in the hospitality industry, Sophie Bughin is the Managing Partner and Design Director of S+A, a Bangkok-based architecture and interior design studio. Under her leadership, the studio has grown from a small team of 5 to a well-established group of 30, delivering brand-aligned, guest-centered projects across Asia. Sophie's design philosophy focuses on crafting immersive experiences that resonate deeply with guests, making each project a unique reflection of the brand's identity and cultural context. With a meticulous eye for detail and a passion for blending traditional elements with contemporary design, she consistently pushes the boundaries of innovation in the luxury and lifestyle sector. Known for her strategic vision, cross-cultural expertise, and entrepreneurial spirit, Sophie has a proven ability to merge creativity with business objectives. She is deeply committed to overseeing every project from concept to completion, ensuring designs are both