Sophie Moore

With more than 20 years’ experience across digital, social, and traditional PR, she leads Strategy at Bottle, a Digital PR agency helping brands build Fame & Findability. Her work focuses on how brands earn visibility, authority and credibility across the channels shaping modern discovery — from earned media, social, SEO, and influencers to UGC and LLMs. She brings together audience insight, channel strategy, and measurement to create Digital PR programmes that make brands both known and found. She has worked with a broad mix of B2C and B2B brands, including Mulberry, L’Oréal, Moët Hennessy, ASOS, Gousto, Huggies, Vespa, AXA, Nationwide, Goodyear, and Stannah. Her focus is on understanding how discovery is changing, and what Digital PR needs to do to keep brands visible, credible and culturally relevant.