Sophie Verachten

Hi, I’m Sophie 👋 I’m an award-winning performance marketing consultant with 8+ years of experience helping ecommerce and DTC brands acquire the right customers, build stronger marketing channels and create sustainable growth. My experience spans the wider customer journey, from acquisition and retention strategy to affiliates, partnerships, influencers, CRM and website optimisation. My deepest expertise sits within affiliates and partnerships, but I’m always interested in the bigger picture: how channels work together, where the real opportunities are and what will make a meaningful commercial difference. Having spent most of my career working in-house, I understand what it takes to turn a strategy into something a team can actually deliver. I like getting under the skin of a business, asking the right questions and giving teams a clear, practical plan they feel confident acting on. At tails.com, I grew affiliates into the UK’s number-one acquisition channel, launched the partnerships