Sophie Woodford

Sophie Woodford is VP Brand and Marketing at Virgin Atlantic, where she leads the teams responsible for shaping one of the UK’s most distinctive travel brands. With a career spanning travel, FMCG, pharma and medical devices, Sophie brings broad experience of building brands in highly competitive environments. Her work has consistently focused on connecting customer insight, brand strategy and creative execution to create experiences that are commercially effective, emotionally resonant and unmistakably human. At Virgin Atlantic, Sophie’s remit covers brand strategy, marketing delivery, creative, content, design and digital product experience. She is passionate about the role brand plays in customer experience, not just in what people see and hear, but in how they feel at every touchpoint. Sophie helps steward a brand famous for its innovation, humanity and challenger spirit, ensuring Virgin Atlantic continues to show up with wit and warmth plus a little red-thread magic for its custome