Stephen Dewar

Stephen Dewar is a senior strategist and Director at Blackcircles.com, with more than a decade of experience in digital marketing, retail media and data-driven growth. In recent years, he has expanded his focus to leading AI transformation across the business, applying generative AI, predictive modelling and automation to improve decision-making, efficiency and customer engagement. His work spans customer service, operations, finance and product development, ensuring AI is embedded as a practical business capability rather than a standalone initiative. He is passionate about translating emerging technologies into real commercial outcomes and helping organisations adopt AI responsibly and effectively.