Steven Pickering

Steven Pickering is the General Manager and Executive Committee Member of BuyParts24, the Middle East’s first truly multi-brand B2B auto parts digital platform. As part of Ghassan Aboud Holding, he was recruited in 2021 to launch and achieve product–market fit of the digital platform, by aligning technology and key supplier relationships to solve various demand requirements across fleet, parts traders, multisite and independent workshop scenarios. After launching and four years of building Buyparts24 from a start-up, an exciting 50/50 joint venture was formed with Basbug Group (Turkey) at the end of 2025. Today, the platform is the go-to for genuine and aftermarket spare parts and accessories — OEM and OES, IAM, private label, tyres, lubricants, batteries and accessories — connecting 250+ brands from manufactures and authorised distributors to a base of 5,000+ workshops and trade buyers across the GCC and beyond via its agile supply chain. Previously, Steven was Regional Director &